Federal ID: 91-6001537
ISSN: 0022-1090 (Print) | 1756-6916 (Online)
Competition Shocks, Rival Reactions, and Stock Return Comovement
Eric DeBodt, B. Espen Eckbo, and Richard W. Roll ♦ To protect inframarginal rents, rivals react to competition shocks by increasing product differentiation or lowering costs by standardizing products and production processes. We test these two mutually exclusive reactions by…