Federal ID: 91-6001537
ISSN: 0022-1090 (Print) | 1756-6916 (Online)
Connected Social Media
Zhiqian Jiang, Baixiao Liu, Yuchen Xu, and Bohui Zhang ♦ We examine whether and how firms use connected social media outlets to counteract negative coverage in traditional media. Employing a sample of Chinese listed firms with ties to social media…
