Federal ID: 91-6001537
ISSN: 0022-1090 (Print) | 1756-6916 (Online)
Is It All Noise? The Microstructure Implications of Corporate Recurring Advertisements
Vivian W. Fang, Joshua Madsen, and Xinyuan Shao ♦ This paper studies the market microstructure implications of uninformed trading volume. We capture uninformed volume using spikes in retail trading triggered by weekly advertisements in the Wall Street Journal that are largely…